Ryan’s Love For Aviation
Ryan Reynolds has succeeded in making a name for himself in the movie industry. The Canadian actor who has been in the industry for over 30 years has had cause to take up diverse roles in television and film and is particularly popular for his Marvel character as Deadpool. His Twitter account where he posts humorous content is also something that has helped him warm his way into the hearts of many people.
Last year, Reynolds decided to launch into another industry as he acquired a liquor company which now makes him the owner of an alcohol label. The actor purchased American Aviation Gin, a liquor company.
The actor discovered the gin company in 2015 when he was in Vancouver. While addressing his new employees, Reynolds confessed that he kept revisiting that restaurant just to get a Negroni and he couldn’t tell why it tastes so good.
Stated that gin is the best tasting in the world. He also noted that Aviation on the rock was his favorite. He added that when the bartenders informed him of one common denominator, he concluded that it was the gin he needed and not the Negroni.
Maintaining The Company’s Status
Reynolds stated that those who think every gin has the same taste are functioning under a mistaken assumption. According to him, Aviation remains in a distinct league, and he is so proud to be associated with the company. Different from movies where celebrities acquire companies, Reynolds has no plans to champion an overhaul of the company.
Rather, his plan is to help in the brand’s creative direction while also having a stake in the company’s daily business. According to Andrew T. Chrisomalis who is the CEO of Davos Brand, Reynolds fully embodies the genuine, original and authentic spirit of the brand.
Chrisomalis further stated that Reynolds has been a part of the success stories of several iconic media brands and it can be reasonably expected that he would share Aviation with that same zeal, creativity, and drive.
Aviation Brand Growth
Ryan bought Aviation in February 2018, and he honestly announced that he knew next to nothing about gin. However, he knows that he likes Aviation gin and with his knowledge, he has been trying to contribute substantially to the growth of the brand.
For instance, reports have it that he has started meeting with Buyers in Dallas and telling virtually everyone about his love for the product.
Aviation Gin has over time getting the title of one of the world’s highly rated gin brand. Reynolds believes that’s how you built a brand and noted that he is a good introduction for the product. However, the product also speaks for itself.