Thanks to the emergence of technology, shopping has become more convenient now than it was before. Gone are the days where you had to go to a brick and mortar store to buy the products you needed. Today, you only need to turn on your computer or mobile, browse a website, place your order, and you’re ready to go.
As a result of this trend, more and more businesses are now inclining to go online. Companies are now investing their money in setting up websites to promote their products and services online. This enables them to reach more customers from across the world. However, with so many competitors out there, most online businesses have a hard time to promote their products and services.
“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.”-Joel Anderson, Walmart CEO
How can we make our eCommerce websites beat our competitors’? Here are our top tips to help you improve your eCommerce websites.
Make your Website user-friendly
One of the best ways to beat your competitors in the eCommerce industry is by providing a simplified website interface to your customers. Your customers must be able to browse your website with ease and see their desired products immediately. They should also be able to add products to a cart and checkout smoothly. Those are the main features that your eCommerce websites should have.
If your website is not user-friendly, your customers will have a hard time navigating your menu. They will most likely quit interacting with your website and decide to order from your competitors. That’s a lost sale on your part already! You can add flashy gifs and graphics to keep your customers coming back to the website.
Add some promo deals to entice your customers
Apart from purchasing your products and services, your customers are on the constant lookout for promo deals. Customers just love promo deals and discounts because they enable them to save more money as they shop. Therefore, if you haven’t placed these already, make sure you give promo deals and discounts now and then. We recommend you give out promo deals during special occasions like:
- Upcoming Valentines Day
- Easter Day
- 4th of July
- Thanksgiving Day
- Black Friday
- Christmas Day
- New Years Eve
However, keep in mind that the holidays stated above are just examples. They may vary depending on your targeted countries and audience. Having promos is also an excellent way to re-promote the products that didn’t sell well for the past few months. Believe us when we say that more customers will likely buy products (even if they don’t need it) just to access your promo.
Content is Key
There’s no doubt that the main content of your eCommerce website is your products/services. However, you shouldn’t limit your site’s content to your products only. Your customers would love to hear more from you. They want to see and interact with a real person behind your company, not just you promoting your products to them. One way of doing that is by maintaining a blog. Publish fresh and relevant tips to uplift your customers’ lives.
For instance, you can publish some tips on how to clean their house or cheap remedies of doing things DIY. You can also post some quick, delicious recipes they can cook using their newly bought kitchen utensils. Maybe you can give out some new fashion tips if you’re in line with clothing and apparel. Whatever it is, post content that will entertain, educate, and uplift your customers.
Address your clients’ concerns
If ever your client encounters some problem along the way (from ordering, checkout, until to shipment), don’t leave them hanging. Remember that as a reputable business, your responsibility to them doesn’t just end with getting their cash. You need to take care of them until they receive and use their product well.
This is your chance to demonstrate how excellent your customer service is. If you fail to do so, the chances are that your customer will leave negative reviews, which may taint your company’s reputation.
“Because of the increased use of social media on smartphones and social media’s involvement in retail sales, “social selling” has become red hot. Anyone hoping to improve their online sales success must take advantage of emerging trends.”- Eddie Machaalani,co-founder and co-CEO, Bigcommerce
